Google gets clever. Again.
It was widely reported that Google teamed up with Seth MacFarlane to do two-minute (more or less) episodes of a comedy show that will be delivered with AdSense ads. So far, this is being billed as a way for Google to add value to the ad area of a page.
The episodes will have preroll ads for which the advertisers would pay more. MacFarlane would get a cut of each ad sale. Money-making all around, right?
Here's the undiscussed little part of this:
- It's delivered via AdSense
- There is no single site on which the episodes may appear
- The target Family Guy audience is young, internet-savvy, and clever.
That last part is the key: These are the type of people who may have things like - oh I don't know - AdBlock Plus installed.
Think about it.
The episodes will have preroll ads for which the advertisers would pay more. MacFarlane would get a cut of each ad sale. Money-making all around, right?
Here's the undiscussed little part of this:
- It's delivered via AdSense
- There is no single site on which the episodes may appear
- The target Family Guy audience is young, internet-savvy, and clever.
That last part is the key: These are the type of people who may have things like - oh I don't know - AdBlock Plus installed.
Think about it.
